About

Meet AIN’T TOO 

We look to the future and to the new generations, because modern fashion is about responsibility. Our mission is to contribute to and enhance the circular economy. We are dedicated to creating an eco-sustainable project that encompasses every phase of a product's lifecycle.

AIN'T TOO products are 100% handmade in Italy. We operate without stock. Every piece is made-to-order in very limited quantities, using recycled surplus fabrics.

It will be your day and night empowering uniform with wearability, femininity, and sophisticated polish in equal measure!

Sustainability 

We aim to reduce the use of natural resources at the production stage and limit the flow of waste and disposal stage by leveraging recycling, thus reusing everything possible and throwing away only what is strictly necessary.

We collaborate with small artisanal workshops to help and promote their hand-made product skills. All of our products are made 100% in Italy, allowing us to maintain a minimal carbon footprint (avoiding long-distance shipping) and to support local small businesses.

To avoid falling into the trap of greenwashing, we handle sustainability behind the scenes, day by day, staying informed and constantly looking for new solutions that can improve the recycling process, both in terms of product choices and supply chain decisions.